While cosmetic procedures are more accepted and popular for various reasons, the differences in men’s and women’s faces affect which procedures are most common. Since 1997, there has been a nearly 300 percent increase in the number of cosmetic procedures performed on male patients, and neurotoxin and dermal fillers. In fact, cosmetic injections have increased in men by 81 percent since 2010 and 254 percent since 2000. The most common areas that men wish to address are the crows feet lines to the sides of the eyes, commonly called “crow’s feet.” On the other hand, a common procedure for women is to address the “11’s,” or glabella, which is the area between the eyebrows with vertical wrinkles. Both men and women are seeking treatment for the horizontal forehead lines. The cosmetic offerings are similar for men and women. However, women are likely to wish for higher cheekbones and fuller lips, while men are more interested in touching up nasolabial folds, hallowing on their temples, and the areas around their eyes, such as tear troughs and under-eye bags. Non-cosmetic enhancements for men are growing as well, including treatment of sweating of the underarms, palms, and soles.